Bernard Lunn wrote a post about success model on web 2 era. Most of the Web 2.0 success stories have a viral marketing model. Flickr, YouTube, Twitter, Facebook type services don’t need to advertise to get mass scale. On his post He also explain about the three streams of the Internet traffics. If you can get one character for your web service, it will boost your visitor and still cost efficient.
Read more about this in ReadWriteWeb.com
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